Claudia Christian was developed as a new consumer-facing brand, marking the transition from an established wholesale business into B2C and retail. The objective was to create a brand identity that would translate effectively to a direct-to-consumer audience while building on the credibility of the existing business.
I defined the brand direction and developed the visual identity, packaging, and customer touchpoints, creating a cohesive system designed for retail environments and digital channels.
The identity balances heritage with a contemporary, accessible aesthetic, supporting strong shelf presence, clear communication, and a unified digital experience. The result is a scalable brand foundation that enables retail growth while strengthening engagement with new audiences.
I defined the brand direction and developed the visual identity, packaging, and customer touchpoints, creating a cohesive system designed for retail environments and digital channels.
The identity balances heritage with a contemporary, accessible aesthetic, supporting strong shelf presence, clear communication, and a unified digital experience. The result is a scalable brand foundation that enables retail growth while strengthening engagement with new audiences.
OUTCOME
DELIVERABLES
Brand Strategy
Messaging
Visual Identity
Collateral Design
Web Design
Messaging
Visual Identity
Collateral Design
Web Design
CHALLENGE
To develop Claudia Christian as a new consumer-facing brand, supporting the strategic expansion of a wholesale business into B2C, and creating a retail-ready identity designed to engage a new audience.
